Look as good online as you are in the room.
I'm Martin, a social media manager for founder-led wellness coaches. I turn quiet followers into booked calls, with content that sounds like you and a system you don't have to run by hand. No hustle theatre, no selling that feels gross.
Let me introduce myself
A few minutes on who I help, how I think about marketing, and what actually makes me different.
Get your mini Ideal Customer Avatar
It all starts with knowing exactly who you're talking to. Tell me your niche, who you serve, and what you offer, and I'll build you a mini ICA on the spot. The same first move I make with every client. Free, no catch.
Want the full, research-backed version built for your business? Book a free call.
Prefer a quick score first?
The person behind the strategy
“Your brand deserves weird ideas, real results, and someone who actually gives a damn about the details.”
I got into social media the same way most good things happen, by accident, then completely on purpose. One late-night internet rabbit hole, and I found brands that genuinely moved me: people who'd built real trust and real impact entirely through a screen. Something clicked, and it never left me.
I started out helping one client for free, on pure instinct. She told me to take it seriously, so I did, and learned it all properly: the strategy, the psychology, the ads, the systems. Social media was built to connect people, not to sell at them. So everything I build starts with one question: who are we really talking to, and what would make them feel seen?
These days, the people I do my best work for are founder-led wellness coaches, brilliant in the room with a client, quietly stuck when it comes to selling themselves online. That's the gap I close: helping you show up like the expert you already are, without the cringe.
I'm creative in the most unhinged way possible. I love detail, I love fun, and I don't do boring. Based in Nigeria, working with wellness coaches around the world.
The whole system that fills a coaching practice
Not random posts, the full path from a stranger scrolling to a client on your calendar. Pick one piece or hand me the lot.
Content Strategy & Ideation
A clear plan for what to post, when to post it, and why anyone should care.
Buyer Persona & Avatar Development
We figure out exactly who you're talking to so your content stops talking to everyone and starts speaking to someone.
Content Creation
Captions, carousels, copy, made to stop the scroll and start the conversation.
Paid Ads Management
Ads that find the right people and don't just burn your budget being seen by the wrong ones.
Email Marketing & Sequences
Automated emails that sound like you wrote them yourself. Your audience won't know the difference. I will.
Social Media Automations
Your account stays active and responsive even when you're not. You're welcome.
LinkedIn Management & Development
Position yourself as the go-to person in your space and build a network that actually opens things for you.
A social media manager for your industry
The same craft, tuned to the rules, buyers and pressures of your field. Pick yours to see exactly how it works.
Proof the approach travels
Case studies from very different worlds: ecommerce, wellness, apps, communities and personal brands. Same craft every time: understand the person, earn the trust, make the ask feel natural.
EcommerceCelestial Hair Co.Founder-led video and Meta ads that introduced a new luxury hair brand.View case study
Wellness & coachingShe EmpowHersInstagram strategy, paid social and community for a women's growth app.View case study
Apps & startupsArloMeta ad creative testing for a restaurant discovery app in Denver.View case study
Personal brandsStephanie PiccirelliRepositioning a senior OEM alliances leader through LinkedIn thought leadership.View case study
Wellness & coachingVladaFITContent strategy and research for a postpartum wellness coach.View case study
EcommerceA1VitalityA compliant five-platform social launch for a health supplement brand.View case study
Communities & mediaLongeviQuestA branded content system for a longevity research organisation.View case study
Communities & mediaNEPA UniteLaunch content, onboarding and messaging for a regional community platform.View case study
Also worked with
Connection Therapy ClinicPaediatric speech & OT, California
LaToya BeanPersonal brand strategist- Flourish AbroadWellness brand for expat women
- Guestilo FloridaReal estate, Florida
Don't just take my word for it
The best kind of feedback comes with a face and a real story behind it.
Stephanie Piccirelli
OEM alliances leader · 41K+ LinkedIn impressions, up 1,528%LaToya Bean
Client testimonial
First Rooted Podcast
Real conversations with female wellness coaches
About their journey, their health, and the work that changes lives. New episodes drop regularly, come for the inspiration, stay for the thing that makes you think about your own life differently.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to done
No guesswork about what happens after you book. Here's the path we walk together.
Book a call
We start with a discovery call to understand your brand, your goals, and where things stand right now.
Market & competitor research
I dig into your market, audience, and competitors to find the gaps and angles actually worth owning.
ICA, Content Bible & Power Content
We define your ideal customer avatar and build the messaging foundation everything else runs on.
Marketing strategy
A clear, channel-by-channel plan mapped directly to your goals.
Profile audit & revamp
Your profiles get rebuilt to turn visitors into followers, and followers into leads.
Content calendar
A structured calendar so nothing goes out at random, every post has a job.
Content creation & scheduling
I create and schedule everything, copy, carousels, video edits, ready to publish.
Social media automations
ManyChat flows and automated DMs so your account keeps working even when you're not.
Email automation Optional
Email sequences that nurture leads into clients on autopilot, when you want that layer.
Ready to fill your practice?
If you're a wellness coach who's brilliant with clients but tired of guessing at the online part, let's have a real conversation about what's possible. No pressure, no pitch.
"and remember, Hope is the last thing ever lost. ✨"