Be there at 3am, even while you sleep.
Calm, safe-sleep-compliant content plus an automated Instagram DM flow that hands exhausted parents your free guide and a booking link the moment they reach out. You record a few voice notes, I handle the rest.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
Your clients are awake at 3am
Parents look for help when they're most exhausted, and adults often don't know help exists. Both need a path that's quick and effortless.
Parents are scrolling at 3am
Exhausted parents have no attention span. A clunky path from post to booking loses them.
Short packages, constant demand
Engagements are short, so you always need new clients coming in.
Adults don't know sleep coaching exists
Many adults accept poor sleep as normal and never think to look for help.
Get a free Instagram audit
Send your details and I'll review your Instagram and your path from post to booking, then send back the three changes I would make first. Free, no obligation.
The person behind the strategy
“The moment that matters most is 3am, and you shouldn't have to be awake for it.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make it effortless for them to ask for help? For sleep, that means soothing content and a booking path that works in seconds.
I built this service specifically for sleep consultants and adult sleep coaches. You record a few voice notes, I create the content and set up the automated DM flow, and you approve everything before it goes live.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
The 3am Booking Funnel
Calm, safe-sleep-compliant content, plus an automated Instagram DM flow that hands parents your free guide and a booking link instantly, even while you're asleep.
Soothing, bite-size content
3 to 5 posts a week that follow safe-sleep guidance and are easy to act on half-awake.
An automated DM flow
Someone comments "SLEEP", gets your free guide automatically, then an invitation to book. It works 24/7.
Email nurture
A sequence that supports parents until they're ready to book.
Adult sleep awareness
For adult sleep coaches: content that helps busy professionals recognise what poor sleep is costing them.
Voice notes, not filming
A few voice notes a month become the month's content.
Short, high-value packages mean a constant need for new clients, which is exactly what an automated funnel provides.
CDC; industry estimates compiled from published sources. Figures vary by market. Not results from this service.Stay on the right side of the rules
Every post is written for current guidance and the platforms you use, and you approve everything before it goes live.
Safe-sleep guidance
Every post about infants follows current safe-sleep guidance, such as the AAP in the US, the Lullaby Trust in the UK and Red Nose in Australia.
No medical claims
Sleep coaching supports habits and routines. Content never diagnoses or treats sleep disorders, and signposts to a doctor where needed.
Meta's personal attributes rule
Posts speak to the situation, such as early waking, never to a diagnosis or someone's health.
DM automation
People opt in by commenting, and every automated message is relevant to what they asked for.
Adult sleep coaching
Content for adults focuses on habits and awareness, never on treating insomnia or other conditions.
Proof the approach travels
Real clients across very different worlds. Same craft every time: understand the person, earn the trust, make the next step feel natural.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A paediatric practice where content spoke to parents calmly and accurately.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: Built from zero with ManyChat DM automation, the same kind of flow that captures leads while you sleep.
Flourish Abroad
Wellness brand for expat womenContent management, creation, posting, scheduling and engagement.Why it's relevant: Calm, educational content for a wellness audience.
WorkSmart Advisor
Business OS & AI training platformContent creation, newsletter writing, Substack management and Patreon community management.Why it's relevant: Expert-led content turned into newsletters that nurture an audience.
What wellness practitioners say
Real clients, in their own words. The same calm, trust-first approach tired parents respond to.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
A postpartum wellness coach supporting new parents.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
Consistent, expert-led content that brings people to you.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Clear positioning for an owner-led practice.Stephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersLaToya Bean
Client testimonialA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
Why your baby wakes at 5am (and one thing to try tonight).
The early-morning light trick.
What "too tired" looks like at bedtime.
For busy professionals: what poor sleep costs your workday.
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where wellness practitioners, including sleep coaches, share the story behind their work. It keeps me close to how you and your clients really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your practice, your clients and your busiest seasons.
Funnel audit
I review your content and your path from post to booking.
DM flow and guide
Your free guide, automated DM flow and email sequence are set up.
Content from voice notes
A few voice notes become a month of calm, compliant content.
Approve and publish
You approve every post before it goes live.
Monthly review
We look at comments, guides sent and consults booked, and plan the next month.
Frequently asked
I'm in my busiest season.
That's exactly when the automated flow helps most, because it replies while you're working.
How much of my time does this take?
A few voice notes a month. I handle the rest.
How does the DM flow work?
Someone comments a word like SLEEP, gets your free guide automatically, then an invitation to book.
Do you follow safe-sleep guidance?
Yes. Every post about infants follows current safe-sleep guidance.
Do you work with adult sleep coaches?
Yes, with awareness content aimed at busy professionals.
What happens on the call?
We look at your content and booking path together and plan your first month.
Want to see what this would look like for your practice?
Book a 30-minute call and we'll look at your content and booking path together and plan your first month. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"