Social media for luxury property teams

Market every listing like it's the only one.

Every listing becomes a short series of films, detail shots and neighbourhood content, built around your personal brand, so future sellers already know how you work.

Martin Otinga
AvailableBooking calls with luxury teams
Say hello

Let me introduce myself

A few minutes on who I am, how I think about social media, and what actually makes me different.

The problem

One post per listing, then silence

Your marketing is your listing presentation. Sellers are watching long before they call.

Marketing stops when the listing goes live

One post, then nothing. The listing deserves a story, and you deserve the credit for telling it well.

Sellers choose the agent whose marketing looks premium

Your feed is your pitch. High-end sellers check it before they ever book a valuation.

No time for a personal brand

You're showing, negotiating and closing. Building a brand is the first thing that slips.

Free, no obligation

Get a free Instagram audit

Send your details and I'll review your listings content and personal brand, then send back the three things I would change first. Free, no obligation.

Your details are used only to prepare your audit and follow up. Unsubscribe any time.

Martin Otinga
A little about me

The person behind the strategy

“The next listing is won by how you market this one.”

I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.

Everything I build starts with one question: who are we really talking to, and what would make a seller feel you're the obvious choice? For a luxury team, that means films that do the home justice and a brand that feels as considered as the properties.

I built this service specifically for luxury real estate teams and top producers. I work from your listing media and phone clips, can brief your photographer or videographer, and you approve everything before it goes live.

Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.

🎙️ Host of First Rooted Podcast ✅ Certified Media Buyer 🌎 Clients across 3 continents
What I do

Content that wins the next listing while you sell this one

I work from your listing media and phone clips, and can brief your photographer or videographer. Social media is now the top source of quality leads for Realtors, at 39% (NAR 2025 Technology Survey).

01

Listing films and tours

A short series for every listing, not a single post.

02

Neighbourhood and lifestyle authority

The streets, schools, restaurants and views that sell a location.

03

Market insight for sellers

Clear, factual updates that show you know the market better than anyone.

04

Agent story

Your background, values and factual results, told in a way that feels personal, not boastful.

05

Brokerage-ready

Content follows your brokerage's branding, disclosures and approval process.

Why it pays · industry averages
39%
Of Realtors say social media brings their highest number of quality leads
23%
Named their CRM, the next highest source
17%
Named their local MLS

Social media now out-performs CRM and MLS for quality leads. One extra luxury listing a year pays for a long run of content.

Industry figures: NAR 2025 Technology Survey. Not results from this service.
Compliance

Accurate, compliant, on-brand

Every post respects the rules where you sell and your brokerage's own standards.

United States

Fair Housing language rules: content describes the property and the area, never who should live there.

United Kingdom & Ireland

Consumer protection rules require property marketing to be accurate and not misleading, including material information.

Canada, Australia & New Zealand

Real estate regulators require advertising to be truthful and to identify the licensed agency or brokerage.

Your brokerage

Brokerage branding, disclosures and approval steps are followed on every post.

Everywhere

Accurate claims only: no inflated sales figures, rankings or prices.

Selected work

Proof the approach travels

Real clients across very different worlds. Same craft every time: make it look exceptional, earn the trust, make the next step feel natural.

Guestilo Florida

Real estate, Florida

Social media management: content creation, scheduling and audience engagement.Why it's relevant: A Florida property business, where the space is the story.

Celestial Hair Co.

Luxury hair extensions, US

Content creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: Luxury visuals with paid reach to back them up.

BerryRedGal

Africa-inspired jewellery, UK

Launch support, content creation, Shopify ecommerce management, scheduling, video editing and overall brand strategy.Why it's relevant: A premium brand where presentation was everything.

WorkSmart Advisor

Business OS & AI training platform

Content creation, newsletter writing, Substack management and Patreon community management.Why it's relevant: A personal-brand-led business built on expert content.

What clients say

What professionals say

Real clients, in their own words. Different industries, the same result: a personal brand that brings people to you.

Stephanie Piccirelli

Stephanie Piccirelli

OEM Technologist & LinkedIn Authority

From under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.

Personal brand authority: inbound requests from people who found her through her posts.
LaToya Bean

LaToya Bean

Personal Brand Strategist & Entrepreneur

Brand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.

A personal brand built to attract the right audience.
Vlada Parrott

Vlada Parrott

Postpartum Wellness Coach

Video editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.

Trust-first content for an owner-led business.

Stephanie Piccirelli

OEM Technologist, 40K+ impressions, under 1K to 3,850+ followers

LaToya Bean

Client testimonial
Sample concepts

A feel for the content

Concepts only, to show the style. Nothing here is a real client or a promise of results.

Sample concept

A 60-second film: the waterfront home (sample).

Sample concept

What's really happening in the neighbourhood this quarter.

Sample concept

5 things buyers notice first.

Sample concept

A day in the neighbourhood.


First Rooted Podcast

Real conversations about the work that matters

I host First Rooted, where founders and practitioners share the story behind their work. It keeps me close to how owner-led businesses really think.

Aoife Murphy
Aoife MurphyReiki Coach
Lauren Fay
Lauren FaySelf-Leadership Coach
Jalene Szuba
Jalene SzubaSleep Coach
Sian Johnson
Sian JohnsonSex Coach
Tania Gustafson
Tania GustafsonNutritionist & Hormone Coach
Certifications

Trained. Certified. Still learning.

Because good strategy is built on actual knowledge, not just vibes.

HubSpot

HubSpot Social Media Marketing

HubSpot Academy · Valid 2025–2027
Wynbrooke

Certified Media Buyer

Wynbrooke Advertising Academy · 2025
Video Editing

Video Editing Mastercourse

Udemy · Aug 2025
Shopify SEO

Shopify SEO & AI Traffic

Udemy · July 2024
How it works

A clear process, from hello to live

No guesswork about what happens after you book.

01

Book a call

A relaxed 30 minutes to understand your team, your listings and your market.

02

Content audit

I review your listings content and personal brand and map your first month.

03

Listing series plan

Each listing is mapped into a short series of films, details and neighbourhood posts.

04

Edit and approve

Brokerage rules and disclosures checked. You approve before anything goes live.

05

Publish

Instagram first, plus YouTube and Facebook, often within days of receiving the media.

06

Monthly review

We look at what brought seller enquiries and plan the next month.

Questions

Frequently asked

Do you film on site?

I work remotely. I use your listing media and phone clips, and can brief your photographer or videographer.

Does this follow my brokerage's rules?

Yes. Content follows your brokerage's branding and approval process.

Is this for individual agents?

It works best for teams and luxury specialists with regular listings.

How fast can a listing go live?

A listing series can be ready within days of receiving the media.

Which platforms?

Instagram first, plus YouTube and Facebook.

What happens on the call?

We review your current listings content and plan your first month.

Work with me

Want to see what this would look like for your team?

Book a 30-minute call and we'll review your listings content together and plan your first month. No pressure, no pitch.

📅 Book a 30-minute call
Pick a time that works for you

"and remember, Hope is the last thing ever lost. ✨"