Social media for sex and intimacy coaches

Grow on a platform that doesn't like your topic, on your own terms.

Education-led content in wording the platforms accept, a review of anything risky on your profile, and a free guide that moves your audience onto an email list you own, so one flagged post never costs you your pipeline.

Martin Otinga
AvailableBooking calls with intimacy coaches
Say hello

Let me introduce myself

A few minutes on who I am, how I think about social media, and what actually makes me different.

The problem

The topic the platforms don't like

Your work is valuable, and the platforms treat it as a risk. That's what keeps coaches in this space up at night.

Unpredictable enforcement

Meta's adult content rules are applied inconsistently, so educational posts get flagged and reach gets restricted.

Ads can't talk about pleasure

Sexual wellness ads are allowed only for adults and can't focus on pleasure, so the usual marketing language backfires.

The fear of losing the account

When your whole audience lives on one platform, one strike can cost you your pipeline.

Free, no obligation

Get a free account risk review

Send your details and I'll review your profile and recent posts, flag anything likely to trigger restrictions, and send back the three changes I would make first. Free, no obligation.

Your details are used only to prepare your audit and follow up. Unsubscribe any time.

Martin Otinga
A little about me

The person behind the strategy

“Your message doesn't need watering down. It needs the right words.”

I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.

Everything I build starts with one question: who are we really talking to, and what would make them feel safe enough to reach out? For intimacy work, that means calm education, respectful wording and nothing that feels exposing.

I built this service specifically for sex and intimacy coaches. I write education-led content in wording the platforms accept, review anything risky on your profile, and you approve everything before it goes live.

Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.

🎙️ Host of First Rooted Podcast ✅ Certified Media Buyer 🌎 Clients across 3 continents
What I do

Policy-Safe Visibility

Growing on a platform that doesn't like the topic means three things: wording the algorithm tolerates, catching risky content before it's flagged, and an audience that doesn't live only on social media.

01

Education-led content

Posts built around connection, desire and relationship wellbeing. Never explicit.

02

An account risk review

Your current profile and recent posts reviewed, with anything likely to trigger restrictions flagged.

03

An email list you own

A free guide or mini-course that moves your audience somewhere no platform can switch off.

04

Ongoing policy checks

Captions, images and hashtags checked before they go live.

05

Optional, careful ads

Adults-only ad copy focused on connection, added later once the account is on solid ground.

Why it pays · industry averages
$150+
Hourly rates for established coaches and sexologists range from $150 to $1,000
$5k
Monthly coaching packages commonly run from $1,000 to $5,000 per client
$300k+
Annual income potential ranges from $60k to over $300k

One or two new clients a month covers the investment. The real risk isn't the budget, it's losing the account, which is why an email list you own matters most.

Industry estimates compiled from published sources; figures vary by market. Not results from this service.
Compliance

Stay on the right side of the rules

Nobody can promise an account will never be flagged, and I won't. What I can do is keep every post within the rules as they're written.

Meta's adult content policy

Sexual wellness content is allowed only for adults, never explicit, and never focused on pleasure. Enforcement is unpredictable, so wording matters.

Personal attributes

Posts can't imply someone's sexual situation or relationship difficulties. Speak to the topic, not the person.

Regular risk reviews

Captions, images and hashtags likely to trigger restrictions are flagged before they go out.

Ads, only when ready

Only careful adults-only ad copy, focused on connection and relationship wellbeing, and only once the account is steady.

Your safety net

An audience on an email list you own, so one flagged post never costs you your pipeline.

Risky wording vs the safe rewrite
✕ Risky“Better pleasure in the bedroom.”
✓ Safe“Reconnect and communicate with your partner.”
✕ Risky“Fix your sex life in 30 days.”
✓ Safe“A calm space to talk about desire and connection.”
Selected work

Proof the approach travels

Real clients across very different worlds. Same craft every time: understand the person, earn the trust, make the next step feel natural.

She EmpowHers

Women's growth platform

Built from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: A women's platform built from zero with content and DM automation.

WorkSmart Advisor

Business OS & AI training platform

Content creation, newsletter writing, Substack management and Patreon community management.Why it's relevant: Newsletters and Substack: an audience no algorithm controls.

Flourish Abroad

Wellness brand for expat women

Content management, creation, posting, scheduling and engagement.Why it's relevant: A wellness brand for women, built on calm, educational content.

Celestial Hair Co.

Luxury hair extensions, US

Content creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: Visual trust with paid reach behind it.

What clients say

What clients say

Real clients, in their own words. The same respectful, trust-first approach your clients need.

LaToya Bean

LaToya Bean

Personal Brand Strategist & Entrepreneur

Brand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.

Positioning a personal service so the right people feel safe reaching out.
Vlada Parrott

Vlada Parrott

Postpartum Wellness Coach

Video editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.

A wellness coach whose clients needed to trust her before the first session.
Stephanie Piccirelli

Stephanie Piccirelli

OEM Technologist & LinkedIn Authority

From under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.

Consistent, expert-led content that brings people to you.

LaToya Bean

Client testimonial

Stephanie Piccirelli

OEM Technologist, 40K+ impressions, under 1K to 3,850+ followers
Sample concepts

A feel for the content

Concepts only, to show the style. Nothing here is a real client or a promise of results.

Sample concept

The conversation most couples avoid (and how to start it).

Sample concept

Why timing matters more than the words.

Sample concept

One sentence that lowers the pressure.

Sample concept

Desire myths, gently busted.


First Rooted Podcast

Real conversations about the work that matters

I host First Rooted, where wellness practitioners, including sex and intimacy coaches, share the story behind their work. It keeps me close to how you and your clients really think.

Aoife Murphy
Aoife MurphyReiki Coach
Lauren Fay
Lauren FaySelf-Leadership Coach
Jalene Szuba
Jalene SzubaSleep Coach
Sian Johnson
Sian JohnsonSex Coach
Tania Gustafson
Tania GustafsonNutritionist & Hormone Coach
Certifications

Trained. Certified. Still learning.

Because good strategy is built on actual knowledge, not just vibes.

HubSpot

HubSpot Social Media Marketing

HubSpot Academy · Valid 2025–2027
Wynbrooke

Certified Media Buyer

Wynbrooke Advertising Academy · 2025
Video Editing

Video Editing Mastercourse

Udemy · Aug 2025
Shopify SEO

Shopify SEO & AI Traffic

Udemy · July 2024
How it works

A clear process, from hello to live

No guesswork about what happens after you book.

01

Book a call

A relaxed 30 minutes to understand your work, your audience and your goals.

02

Account risk review

I review your profile and recent posts and flag anything likely to trigger restrictions.

03

Free guide and list

Your guide or mini-course and email sequence are written and set up.

04

Policy-safe content

Education-led posts in wording the platforms accept.

05

Approve and publish

You approve every post before it goes live.

06

Monthly review

A policy check on everything posted and a plan for the next month.

Questions

Frequently asked

Can you stop my account being flagged?

Nobody can promise that, and I won't. I keep every post within the rules as they're written, review risky content before it goes out, and make sure your audience is also on a list you own.

Will my message get watered down?

No. The meaning stays; the wording changes to terms the platforms accept.

What if budget's tight right now?

Starting with the email list is the part that pays off longest.

Do I need to be on camera?

Not necessarily. Carousels, voice notes and short explainers all work.

Do you run ads?

Only careful adults-only ad copy, and only once your organic presence is steady.

What happens on the call?

We look at your profile together and plan your first month.

Work with me

Want to see what this would look like for your practice?

Book a 30-minute call and we'll look at your profile together and plan your first month. No pressure, no pitch.

📅 Book a 30-minute call
Pick a time that works for you

"and remember, Hope is the last thing ever lost. ✨"