Compassionate content that grows your practice, without breaking the rules.
Rule-safe Instagram content that reaches people preparing for a cycle without ever implying what they're going through, plus a free guide and email sequence so followers become clients on your terms. No filming needed.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
A tender audience, strict rules
Fertility is one of the hardest topics to market well. The platforms are strict, search is expensive, and tone matters more than anywhere else.
One wrong word gets content flagged
Meta bans copy that implies someone has a medical condition. "Struggling to get pregnant?" is exactly the kind of line that gets rejected.
Search leads are expensive
Fertility keywords commonly cost $200 to $400 per lead on Google, and Meta has tightened the rules and verification for health advertisers.
Your audience is hopeful and anxious at once
People preparing for treatment need warmth, not a sales funnel. Generic marketing gets the tone wrong, and they notice.
Get a free Instagram audit
Send your details and I'll review your Instagram for anything Meta's health rules might flag, then send back the three changes I would make first. Free, no obligation.
The person behind the strategy
“People preparing for a cycle deserve content that meets them gently.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make them feel understood without feeling singled out? For fertility, that means warm, careful wording that never assumes what someone is going through.
I built this service specifically for fertility coaches and practitioners. You don't need to film. I create the content, set up your free guide and email sequence, and you approve everything before it goes live.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
The Compassionate Growth System
Content that reaches people preparing for a cycle without ever implying what they're going through, plus a simple free guide and email sequence so followers become clients on your terms, not the algorithm's.
Compassionate, rule-safe content
3 to 5 posts a week, Reels and carousels, written for Meta's health rules. No camera time required.
A free guide that builds your list
An "IVF Preparation Checklist" or similar, feeding an email welcome sequence you own.
A profile built to book consults
Bio, highlights and link-in-bio set up so a follower knows exactly what to do next.
A monthly rules check
Every post checked against Meta's health rules, plus a short summary of what's working.
Optional, careful ads
Compliant ads can be added later, once your organic presence and list are working.
Clients are already investing heavily, and Google makes every lead expensive. Organic trust and an email list you own change the maths.
Industry estimates compiled from published sources; figures vary by market. Not results from this service.Stay on the right side of the rules
Every post is written for the rules where you practise and the platforms you use, and you approve everything before it goes live.
Meta's personal attributes rule
Posts and ads must not imply you know someone's medical situation. Speak to the situation ("preparing for a cycle"), never to the person's condition.
Health advertiser verification
Meta has tightened verification for health advertisers. If ads are ever added, the setup is done properly first.
No promised outcomes
No success rates, guarantees or pregnancy claims. Content supports and educates, it never promises.
United Kingdom
ASA and CAP rules require health claims to be substantiated, and clinics also follow HFEA guidance on how success rates are presented.
Australia, Canada & elsewhere
Registered health practitioners follow their regulator's advertising rules, including limits on testimonials in Australia. Content is planned around where you practise.
Proof the approach travels
Real clients across very different worlds. Same craft every time: understand the person, earn the trust, make the next step feel natural.
Flourish Abroad
Wellness brand for expat womenContent management, creation, posting, scheduling and engagement.Why it's relevant: A wellness brand for women, built on calm, educational content.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A clinical practice serving families, where every word had to be gentle and accurate.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: A women's platform built from zero with content and DM automation.
Celestial Hair Co.
Luxury hair extensions, USContent creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: Visual trust with paid reach behind it.
What wellness practitioners say
Real clients, in their own words. The same careful, trust-first approach your clients need.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
A postpartum wellness coach: sensitive, trust-first work with women at a tender time.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Positioning a personal service so the right people feel safe reaching out.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
Consistent, expert-led content that brings people to you.LaToya Bean
Client testimonialStephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
What to organise before your first IVF consultation.
The 3 questions worth writing down before a fertility appointment.
How to look after yourself the week before a cycle.
My free preparation checklist, and what's inside it.
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where women's health and wellness practitioners share the story behind their work. It keeps me close to how you and your clients really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your practice, your clients and your goals.
Rules review
I check your current content against Meta's health rules and map your first 30 days.
Free guide and emails
Your checklist and welcome sequence are written and set up.
Content, no camera
Carousels, Reels and captions created from your expertise and a few voice notes.
Approve and publish
You approve every post before it goes live.
Monthly check
A rules check on every post and a short summary of what's working.
Frequently asked
Do I need to be on camera?
No. Content can be built from carousels, voice notes and quotes if you'd rather not film.
How much of my time does this take?
A short monthly planning call and quick approvals.
What if now isn't the right time to invest?
The free audit and plan are yours to use either way.
Do you understand Meta's health rules?
Yes. Every post is written for them and checked each month, and nothing implies what someone is going through.
Do you run ads?
Organic content and your email list come first. Careful, compliant ads can be added later.
What happens on the call?
We look at your content together and map your first month, including your free guide.
Want to see what this would look like for your practice?
Book a 30-minute call and we'll look at your content together and map your first month. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"