Patients choose a smile they trust. Let them get to know you first.
One short filming session a month becomes a steady stream of education, treatment explainers and team content, all built around your dental board's advertising rules.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
Elective patients shop on Instagram
Routine care comes from search and insurance. Veneers, implants and Invisalign are chosen on trust, and trust is built on the feed.
Your front desk runs social between patients
So it's inconsistent, and it shows. The feed stops the moment the diary fills up.
Elective patients want to know you first
Invisalign, veneers and implants are considered purchases. Patients, and parents for ortho, look you up on Instagram before they book.
Testimonials and before-and-afters are a minefield
The rules differ by country, state and province. One careless post can create a real problem with your regulator.
Get a free Instagram audit
Send your details and I'll review your Instagram against two practices near you, then send back the three things I would change first. Free, no obligation.
The person behind the strategy
“People don't choose a dentist for a smile. They choose the person they trust with it.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make them feel calm enough to book? For a practice, that means clear explanations, a welcoming team and nothing that overpromises.
I built this service specifically for independent cosmetic, implant and orthodontic practices. One short filming session a month from scripts I prepare, I handle the rest, and you approve everything before it goes live.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
Dentist-led content that fills your consultation book
One short filming session a month, scripted for you. I edit, caption, schedule and publish on Instagram, with TikTok for teen ortho where it fits. The focus stays on elective treatment.
Dentist-led education
"Does Invisalign hurt?" and veneers explained. Real answers from the person who'll do the work.
Smile journeys
Shared with written consent and only where your local rules allow.
Team and patient experience
Calm, welcoming and human, for patients who feel nervous about the chair.
Treatment explainers
Invisalign, veneers, implants and whitening, explained simply.
Content for parents
For ortho, parents make the decision. Clear, reassuring content for them, and lighter content for teens.
One extra elective case can cover months of content.
Industry figures: K-38 Consulting; published dental marketing benchmarks. Not results from this service.Built for your country's rules
Content is planned around your regulator's advertising code, and you approve everything before it goes live.
United States
State dental board rules and the ADA code: no misleading claims, and "specialist" used only where the specialty is recognised.
United Kingdom
GDC ethical advertising guidance: accurate information, and specialist titles used only if you are on the specialist register.
Australia
Ahpra rules: no testimonials, and cosmetic dental work falls under the September 2025 cosmetic guidelines.
Canada
Provincial colleges restrict testimonials and before-and-afters, so content leans on education and the patient experience.
Ireland, New Zealand & elsewhere
Advertising must be factual and not misleading, with no guaranteed outcomes. Content follows your regulator's code.
Proof the approach travels
Real clients across very different worlds. Same craft every time: explain clearly, earn the trust, make the next step feel natural.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A clinical practice serving families, where content had to be accurate, gentle and appropriate.
Celestial Hair Co.
Luxury hair extensions, USContent creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: A beauty brand where visual trust drove bookings.
Flourish Abroad
Wellness brand for expat womenContent management, creation, posting, scheduling and engagement.Why it's relevant: Calm, educational content for a wellness audience.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: Content, DM automation and ads built from zero.
What owner-led businesses say
Real clients, in their own words. Different industries, the same trust-first approach your patients respond to.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
A practitioner whose clients need to trust her before the first appointment.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
Consistent, expert-led content that brings people to you.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Clear positioning for an owner-led practice.Stephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersLaToya Bean
Client testimonialA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
Invisalign in 60 seconds.
What your first cosmetic consultation looks like.
Veneers vs bonding: which is right for you?
For parents: when should my teen see an orthodontist?
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where founders and practitioners share the story behind their work. It keeps me close to how owner-led businesses really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your practice and the cases you want more of.
Instagram audit
I review your feed against two local practices and map your first 30 days.
Monthly script plan
Scripts written for you, around your regulator's rules.
One filming session
About an hour of chair-side and team footage covers the month.
Approve and publish
You approve every post. I edit, caption, schedule and handle comments.
Monthly review
We look at which content brought consultation enquiries and plan the next month.
Frequently asked
How much chair time does this take?
One short filming session a month.
Can you post before-and-afters?
Only where your local rules allow, with written consent and the right wording.
We're a general practice with some cosmetic work.
This works best for practices that want more elective cases.
Do you create content for parents?
Yes. For ortho practices, parents are a key audience.
Which platforms?
Instagram first, with TikTok for teen ortho where it fits.
What happens on the call?
We review your feed and plan your first 30 days.
Want to see what this would look like for your practice?
Book a 30-minute call and we'll review your feed together and plan your first month. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"