Your consults are world-class. Your feed should be too.
I turn short phone clips from your clinic into Reels and posts that build trust, follow the advertising rules where you practise, and bring people to a consultation. Built from about 30 minutes of footage a week.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
Why great clinics have quiet feeds
It is rarely the clinic. It is time, sameness and advertising rules that keep moving.
You're a clinician, not a content team
The feed goes quiet in your busiest weeks. Many clinics bolt social media onto a front-desk role, which is why it never gets the attention it deserves.
Every clinic looks the same
77% of practices say they struggle to stand out (Growth99, published on AmSpa). Same stock photos, same offers, same captions.
Paid ads got harder
Meta restricts before-and-after images, needles and some health data in ads. Organic content that earns trust now does more of the heavy lifting.
Get a free Instagram audit
Send your details and I'll review your Instagram against two clinics near you, then send back the three things I would change first. Free, no obligation.
The person behind the strategy
“Your clinic deserves content as careful and considered as the care you give.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make them feel safe enough to book? For a clinic, that means calm education, real faces and nothing that oversells.
I built this service specifically for owner-operated med spas and aesthetic clinics. You film for about 30 minutes a week, I handle the rest, and you approve everything before it goes live.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
A content engine built from 30 minutes a week
You film. I plan, edit, caption, schedule and manage comments, all around the rules where you practise. Nearly half of consumers say a provider's social media affects their decision to book (ASDS, 2025).
Provider-led education
Myth-busting, what to expect and aftercare. The content that makes a nervous first-timer feel ready to book.
Compliant results and process
Consultations, skin analysis and the patient journey, formatted for the rules where you practise.
Trust and personality
Your team, your clinic and behind the scenes. People book people.
Rule-safe offers
Memberships, consultation events and slow-month campaigns for January and summer.
Patient recall emails
Post-treatment and recall sequences that bring patients back at the right time. 73% of med spa patients are repeat patients (AmSpa).
70% of practices say Instagram is their most effective platform. One retained patient can be worth thousands a year.
Industry averages: AmSpa 2024 State of the Industry; Growth99. Not results from this service.Built for your country's rules
Content is planned around where you practise, and you approve everything before it goes live.
United States
FTC truth-in-advertising: unfiltered before-and-afters with consistent lighting, "results vary" wording and written patient consent. State medical board rules apply too, for example California requires the supervising physician's name.
Canada
Prescription product brand names cannot appear in public marketing. Provincial colleges restrict testimonials and before-and-afters, so content centres on education, process and trust.
United Kingdom & Ireland
Prescription-only medicines cannot be promoted on social media at all. Content centres on consultations, skin health, non-prescription treatments and practitioner expertise.
Australia
Ahpra's cosmetic procedure guidelines (September 2025) mean no testimonials, including from influencers, nothing aimed at under-18s, and higher-risk content flagged as adult.
New Zealand & elsewhere
Factual claims only, no guarantees, and nothing that implies a procedure is risk-free.
Proof the approach travels
Real clients across very different worlds. Same craft every time: understand the person, earn the trust, make the next step feel natural.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A clinical, care-sensitive practice serving families, where every post had to be accurate and appropriate.
Celestial Hair Co.
Luxury hair extensions, USContent creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: A luxury beauty brand where visuals sell and trust converts.
Flourish Abroad
Wellness brand for expat womenContent management, creation, posting, scheduling and engagement.Why it's relevant: A wellness brand built on calm, educational content.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: Content, DM automation and ads built from zero.
What owner-led businesses say
Real clients, in their own words. Different industries, the same trust-first approach your patients respond to.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
A wellness practitioner whose clients need to trust her before the first appointment.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
Proof that consistent, expert-led content brings people to you.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Clear positioning for an owner-led business.Stephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersLaToya Bean
Client testimonialA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
What happens in a skin consultation, a 60-second walk-through.
3 questions to ask any injector before you book.
Why your skin changes every autumn.
Meet the team, a warm behind-the-scenes Reel.
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where founders and practitioners share the story behind their work. It keeps me close to how owner-led businesses really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your clinic, your patients and your goals.
Instagram audit
I review your feed against two local competitors and map your first 30 days.
Filming plan
A short shot list so about 30 minutes of phone footage covers the week.
Edit and approve
I edit, caption and format for your country's rules. You approve before anything goes live.
Publish and engage
Scheduled, posted and comments handled, so the feed stays active in your busiest weeks.
Monthly review
We look at what brought people to a consultation and plan the next month.
Frequently asked
How much of my time does this take?
About 30 minutes of filming a week, plus a quick approval.
Do you understand the advertising rules where I practise?
Yes. Content is planned around your country's rules, and you approve everything before it goes live.
Can you use before-and-after photos?
Only where your local rules allow it, and only with written patient consent and the right disclaimers.
Do you run ads?
The focus is organic content that brings people to a consultation. Ad creative can be added later.
Which platforms?
Instagram first, plus Facebook or TikTok where it makes sense for your patients.
What happens on the call?
We look at your current feed together and map out your first 30 days. No pressure.
Want to see what this would look like for your clinic?
Book a 30-minute call and we'll look at your feed together and map your first month. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"