Stop competing with influencers. Own your specialism.
Social media that puts one condition and your credentials front and centre, keeps every post within the health-claims rules where you practise, and feeds your blog and Google profile too.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
Qualified, and drowned out
Nutrition is the noisiest space on social media. Expertise alone doesn't cut through, and the wrong claim can cause real trouble.
The most crowded space on social
Nutrition and wellness is saturated, so generic tips disappear in the feed.
Influencers get the attention
Uncredentialed accounts often out-reach qualified practitioners, because their content is built for the algorithm, not for accuracy.
One claim can cause real trouble
A "cure" or "treat" claim risks trouble with regulators and the platforms.
Get a free Instagram audit
Send your details and I'll review your Instagram for positioning and any risky health claims, then send back the three changes I would make first. Free, no obligation.
The person behind the strategy
“Your training is your edge. It should be visible in every post.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make them trust you over the loudest account in their feed? For a practitioner, that means one clear specialism and credentials people can actually see.
I built this service specifically for naturopaths and nutrition practitioners. You share your expertise, I turn it into content and reuse it for your blog and Google profile, and you approve everything before it goes live.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
The Specialist Authority Engine
Own one specialism on social media, make your credentials visible, and keep every post within the health-claims rules where you practise. The same content feeds your blog and Google profile, so it supports your SEO rather than competing with it.
One motivated audience
Content repositioned around a single focus, such as PCOS, perimenopause or gut health, so you stand out from general wellness accounts.
Credentials front and centre
Your training, memberships and evidence-based approach, shown in the content, not just the About page.
Every post within the rules
Written for FTC rules in the US, the ASA in the UK, the TGA in Australia and Health Canada.
A specialist free guide
A focused guide feeding an email sequence, which suits long-term, repeat clients.
Blog and Google, too
Content reused for your blog and Google Business profile, so social supports your SEO.
A focused specialism puts you in front of a large, motivated audience, and long-term clients keep revenue steady.
WHO; published industry estimates. Figures vary by market. Not results from this service.Stay on the right side of the rules
Every post is written for the health-claims rules where you practise, and you approve everything before it goes live.
United States (FTC)
Health claims must be backed by competent and reliable scientific evidence. No claims to cure or treat disease.
United Kingdom (ASA & CAP)
Nutrition and health claims must be authorised or substantiated, and claims about medical conditions are restricted.
Australia (TGA & Ahpra)
Therapeutic claims and testimonials are tightly controlled, especially for products and registered practitioners.
Canada (Health Canada)
Claims about treating, curing or preventing disease need authorisation, and advertising must not be misleading.
Supplements and your dispensary
Product posts describe ingredients and general wellbeing, never disease outcomes.
Proof the approach travels
Real clients across very different worlds. Same craft every time: make the expertise clear, earn the trust, make the next step feel natural.
Flourish Abroad
Wellness brand for expat womenContent management, creation, posting, scheduling and engagement.Why it's relevant: A wellness brand for women, built on calm, educational content.
WorkSmart Advisor
Business OS & AI training platformContent creation, newsletter writing, Substack management and Patreon community management.Why it's relevant: Expert-led content turned into newsletters and Substack, the same way your posts can feed your blog.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A clinical practice where every claim had to be accurate.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: A women's platform built from zero with content and DM automation.
What practitioners say
Real clients, in their own words. The same credible, trust-first approach your clients respond to.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
A wellness practitioner whose message had to be clear and credible.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
Expertise made visible: the authority that sets you apart from influencers.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Positioning built around one clear specialism.Stephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersLaToya Bean
Client testimonialA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
3 signs your "healthy" breakfast isn't working for you (PCOS edition).
Why the timing of protein matters more than you'd think.
When it's worth getting tested instead of guessing.
What I actually look at in a first consult.
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where wellness practitioners, including nutritionists and hormone coaches, share the story behind their work. It keeps me close to how you and your clients really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your practice and the clients you want more of.
Positioning review
I review your content and claims and help you choose the specialism to own.
Specialist guide
Your focused free guide and email sequence are written and set up.
Content creation
Posts built from your expertise, with your credentials visible and every claim checked.
Approve and reuse
You approve every post, and the best content is reused for your blog and Google profile.
Monthly review
We look at what brought enquiries and plan the next month.
Frequently asked
I'm focused on SEO first.
Everything I create can be reused for your blog and Google profile, so it supports the SEO work too.
Will narrowing my niche lose me clients?
It usually does the opposite. A clear specialism attracts motivated clients who stay, and you can still serve others.
Do you know the health-claims rules?
Yes. FTC, ASA, TGA or Health Canada, depending on where you practise, and you approve every post.
Do I need to be on camera?
Not necessarily. Carousels, voice notes and short explainers all work.
Can you promote my supplements?
Yes, within the rules: ingredients and general wellbeing, never disease claims.
What happens on the call?
We look at your content together and choose the specialism to lead with.
Want to see what this would look like for your practice?
Book a 30-minute call and we'll look at your content together and choose the specialism to lead with. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"