Be the lawyer they already know before they ever search.
One short filming session a month becomes know-your-rights explainers and local videos, scripted, edited and posted for you, with advertising-rule disclaimers built in.
Let me introduce myself
A few minutes on who I am, how I think about social media, and what actually makes me different.
Search ads are getting expensive
Firms are paying more for every click, and competing for the same moment of search. Recognition built beforehand changes that.
Every click costs more
US personal injury clicks often cost $70 to $250, and more in major metros. Search leads can average around $442 each.
People remember a face, not an ad
When someone is injured, they call the lawyer they already recognise from explaining their rights, not the third ad they scrolled past.
Your team is busy with cases
No one has time to script, film and edit, so the videos never get made.
Get a free Instagram audit
Send your details and I'll review your firm's social presence against two local competitors, then send back the three things I would change first. Free, no obligation.
The person behind the strategy
“The best time to earn someone's trust is before they need you.”
I got into social media by accident, then completely on purpose. One late-night rabbit hole and I found brands that had built real trust entirely through a screen. It never left me, so I learned it properly: the strategy, the psychology, the ads and the systems.
Everything I build starts with one question: who are we really talking to, and what would make them call you first? For a firm, that means plain-English explainers, real faces and no promises you can't keep.
I built this service specifically for independent personal injury firms. One short filming session a month from scripts I prepare, I handle the rest, and your firm approves every video before it's posted.
Based in Nigeria, working remotely across time zones with owner-led businesses on three continents.
Short-form video that makes your firm the first call
I script, edit, caption and post short videos on Instagram Reels, TikTok, YouTube Shorts and Facebook. It works alongside your search ads, building recognition so more people come to you before they search.
Know-your-rights explainers
Short, plain-English answers to the questions people are already asking.
Local safety and community
Content rooted in the roads, events and communities your firm serves.
Attorney personality and values
Who you are and why you do this work. People hire a person, not a logo.
After an accident, step by step
What to do at the scene, with insurers and in the weeks that follow.
Compliance built in
Required labels and disclaimers in every script, and your firm approves every video.
One extra signed case can cover this many times over.
Industry figures from published legal marketing benchmarks. Not results from this service.Built for your jurisdiction's rules
No promised results, ever. Every script is reviewed by your firm before posting.
United States
State bar advertising rules: labels and disclaimers where required, no guaranteed outcomes, and past-results disclaimers.
United Kingdom
SRA rules: accurate content, no unsolicited approaches, and the referral-fee ban respected.
Canada
Provincial law society rules on lawyer advertising are followed in every script.
Australia
Professional conduct rules apply. Queensland restricts personal injury advertising, so this service isn't offered there.
Ireland, New Zealand & elsewhere
Solicitor advertising rules restrict how personal injury services can be promoted, particularly in Ireland. Content stays educational, and every script is reviewed before posting.
Proof the approach travels
Real clients across very different worlds. Same craft every time: explain clearly, earn the trust, make the next step feel natural.
WorkSmart Advisor
Business OS & AI training platformContent creation, newsletter writing, Substack management and Patreon community management.Why it's relevant: A professional-services brand built on expert-led content.
Connection Therapy Clinic
Paediatric speech & OT, CaliforniaSocial media management, content creation, scheduling and community engagement.Why it's relevant: A regulated practice where every word had to be accurate.
She EmpowHers
Women's growth platformBuilt from zero: content creation, ManyChat automation, paid ads, video editing and strategy, through the prelaunch and launch phases.Why it's relevant: Video, DM automation and ads built from zero.
Celestial Hair Co.
Luxury hair extensions, USContent creation, editing and Meta ads. An awareness campaign reached 120,000+ accounts and 203,000+ impressions at a $2.73 CPM, with 79,000+ video ThruPlays at roughly $0.007 each.Why it's relevant: Paid reach at a very low cost per view.
What professionals say
Real clients, in their own words. Different industries, the same approach: become the recognised name before the moment of need.
Stephanie Piccirelli
OEM Technologist & LinkedIn AuthorityFrom under 1,000 followers to 3,850+, with 40,449 impressions (up 1,422%) reaching 21,878 people, and inbound interview requests from people who found her through her posts.
A professional who became the recognised name in her field through consistent, expert-led content. Inbound requests came from people who found her posts.
LaToya Bean
Personal Brand Strategist & EntrepreneurBrand strategy, positioning, content direction and execution, building a cohesive identity that reflects her expertise and attracts the right audience.
Positioning a professional as the obvious choice.
Vlada Parrott
Postpartum Wellness CoachVideo editing, content strategy and brand research, getting her message right and in front of the right people, with consistent growth in reach and regional recognition.
Trust-first content for an owner-led business.Stephanie Piccirelli
OEM Technologist, 40K+ impressions, under 1K to 3,850+ followersLaToya Bean
Client testimonialA feel for the content
Concepts only, to show the style. Nothing here is a real client or a promise of results.
3 things to do at the scene of a crash.
What insurance adjusters don't tell you.
How long does a claim take?
Meet the lawyer, a short introduction Reel.
First Rooted Podcast
Real conversations about the work that matters
I host First Rooted, where founders and practitioners share the story behind their work. It keeps me close to how owner-led businesses really think.
Trained. Certified. Still learning.
Because good strategy is built on actual knowledge, not just vibes.
HubSpot Social Media Marketing
HubSpot Academy · Valid 2025–2027
Certified Media Buyer
Wynbrooke Advertising Academy · 2025
Video Editing Mastercourse
Udemy · Aug 2025
Shopify SEO & AI Traffic
Udemy · July 2024A clear process, from hello to live
No guesswork about what happens after you book.
Book a call
A relaxed 30 minutes to understand your firm, your market and your cases.
Presence audit
I review your social presence against two local firms and map your first month.
Monthly scripts
Scripts written for you, with the labels and disclaimers your jurisdiction requires.
One filming session
About an hour of footage with your lawyers covers the month.
Firm approval
Your firm reviews and approves every video before it's posted.
Publish and review
Posted across four platforms, then we review what built recognition and plan the next month.
Frequently asked
How much of our time does this take?
One short filming session a month, from scripts prepared for you.
Who approves the content?
Your firm reviews and approves every video before it's posted.
Do you handle disclaimers?
Yes. Scripts include the labels and disclaimers your jurisdiction requires.
Is this instead of Google Ads?
It works alongside them, building recognition so fewer clients start from a paid search.
Which platforms?
Instagram Reels, TikTok, YouTube Shorts and Facebook.
What happens on the call?
We look at your current presence and plan your first month of videos.
Want to see what this would look like for your firm?
Book a 30-minute call and we'll look at your current presence and plan your first month of videos. No pressure, no pitch.
📅 Book a 30-minute call"and remember, Hope is the last thing ever lost. ✨"