LongeviQuest
Lives, not numbers: a daily content system for the world's oldest people
LongeviQuest verifies the ages of the world's oldest people and publishes news almost every day, but their Instagram read like a blog feed of headlines. I rebuilt it around the people behind the records, then built a system that turns every new article into a ready-to-post carousel each morning.
- Client
- LongeviQuest, global longevity research
- What I did
- Content strategy, template design, content operations, automation
- Platforms
- Instagram, Facebook and LinkedIn
- Timeline
- October 2026 to present
The system at a glance
strategy, templates, board and automation all live
branded slide layouts
template sets, one per type of news
of the client's rules built into the system
A record book that read like a blog
LongeviQuest publishes new records, milestone birthdays and deaths of record holders almost every day. The people behind the numbers were not coming through.
The feed read like a blog
Posts looked like article headers. The people behind the records, and their stories, did not come through.
Daily news, part-time hours
Several articles a week, sometimes several a day, each needing a post that is accurate, on brand and on time. The role is part-time, and the work had to be easy to hand to a second designer.
Accuracy is the brand
LongeviQuest's reputation rests on verification. Every age must be validated, every photo credited and every fact taken from the source article. One wrong photo or a late 'happy birthday' undermines trust.
One idea, then a system
Lives, not numbers: every post leads with a person. Then I built the templates, the board and the automation that let the feed keep up with the news.
Strategy: lives, not numbers
I audited the feed and rebuilt the strategy around people, not statistics. Every post leads with a person: their age, their country and their story. Content is sorted into tiers, from full carousels for new records and a Friday roundup of new supercentenarians, to Stories for routine news, LinkedIn for research and Reels for video reports.
A visual direction the client chose
I presented three directions, Record Book, Portrait and Archive, without pushing my own pick. The client chose Record Book as the lead look, Portrait for life stories and visits, and black and white Archive only for In Memoriam, so black and white always signals that someone has passed away. The look is built from the LongeviQuest logo: navy and teal, the knot icon and the country flag on every person.
Six template sets
I designed 27 slide layouts across six sets: Record Board, Friday Roundup, Portrait, In Memoriam, LinkedIn and Stories, with a call to action at the end of every carousel. Later I added a laurel celebration plaque, so milestone posts like 'Top 10 oldest men ever' stand out from routine news.
A content board that writes the brief
I built a Notion Content Hub with one card per article. Each card holds the template, the exact text for every slide, captions for Instagram, Facebook and LinkedIn, the flag, photo links with credits and a 'check before posting' list. The rules that never change live on the hub page, so a new teammate can start on day one.
Daily automation
Every morning an automated task reads LongeviQuest's RSS feed, skips anything already on the board, sorts each new article into a tier and creates a finished card. Weekly 110th birthdays are gathered into the Friday roundup automatically.
The client's rules, built in
Every piece of client feedback became a rule in the hub, the templates and the automation. Only validated ages are posted, every post carries 'Age certified by LongeviQuest' and a photo credit, nothing older than 4 days goes out, and posts go out between 9 AM and 2 PM New York time. Late birthdays lead with the life story, never a belated 'happy birthday'.
Handover and reporting
I wrote a handover brief so a teammate can produce posts from the board, and agreed a clear rhythm with the client: weekly deliverables, a weekly report and a monthly report.
Six template sets, one look
27 layouts, each built for one type of news, and every carousel ending in a call to action.
The template sets
Record Board for records and milestones, Portrait for life stories, Friday Roundup for new supercentenarians, In Memoriam in black and white, LinkedIn for research, and Stories for routine news.
Slide by slide
Covers, record comparisons, quotes and the celebration plaque, every person shown with their flag and every post certified.
From article to post: Andrea Álvarez Cortés
LongeviQuest validated Andrea Álvarez Cortés of Mexico at 112. The article became a five-slide carousel: a cover with her age and flag, her childhood during the Mexican Revolution, her working life, her family today and her place in Mexico's records, then a call to action.
A live system in the first week
Strategy, visual direction, templates, the Notion board and the daily automation were all in place within days of starting. Since then the feed has kept pace with the news.
At the time of writing
articles turned into ready-to-build cards by the system
posts published
more posts scheduled
for a second designer to build a post from a card
Counts taken in November 2026, while the system was still running.
What this means for your organisation
Let the system carry the rules
When your brand is accuracy, your content system has to carry the rules for you. Write every piece of feedback into the templates and the workflow once, and it is applied every time, however busy the week gets.
Lead with the person
Records and statistics are what you verify. People are what your audience connects with. A face, a name, an age and a flag on every post makes a feed of news feel like a record book with a human face.
Build for the handover
If only the person who planned a post can make it, the feed stops when they are busy. A card that holds the copy, the credits and the checks lets a second designer produce a post in minutes.
“Very happy with the quality of work you're producing.”Ben, LongeviQuest
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